Naming and branding a cannabis technology company from the ground up.
Challenge The founder of Azuca invented an innovative technology that makes cannabis edibles fast-acting and reliable, solving a major pain point in the industry. Their issue was that they were struggling with how to name and brand the company, and tell the technology story.
Solution We came up with the name, Azuca, and the tagline, 'Edibles, perfected.' We also coined TiME Technology for their 4 patent-pending emulsification technology. We built all of their branded communications, marketing and media plans, and acted in a fractional CMO role.
Impact Azuca is quickly becoming a premier brand in the cannabis sector, exceeding expectations in brand awareness in B2B and B2C.
Services: Brand Strategy Brand Identity Messaging Website Design Art Direction Photography Product Rendering
Brand Idea: Deweezy
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