Consumers are visiting restaurants less often rather than simply changing where they visit. Restaurants in the casual dining space have started focusing on small plate offerings and/or lower margin offerings plus better branded dining experiences.
We developed a new brand identity and messaging system for Olive Garden to help elevate the brand experience at all touchpoints. Tapping into their Italian ‘back to basics’ roots, but in a modern, chef-focused, urban way. This gives them a new lease on life and creates excitement amongst customers and employees.
Olive Garden’s stock surged 4% after the launch, hitting a new all time high. Their new management team at Darden, high on the success, have taken other promotional steps to boost sales.