CASE STUDY
Verizon.
Transforming the world's biggest telecom company into a technology innovator.
Challenge
As a Telco, Verizon has been in delivery service since its inception. The conglomerate has now launched a Digital Media Services (DMS) company to offer end-to-end solutions for content providers. Our strategy and content teams created a messaging framework that allowed DMS to clearly communicate its value and differentiators to multiple audience segments.


Solution
By facilitating multiple internal discovery and discussion sessions with product, sales, marketing and executive teams, our strategy and content team created a rebrand we called 'Crafting Digital Experiences'. It allows DMS to clearly communicate its value and differentiators to multiple audience segments.


Impact
Following our messaging and website launch DMS teams closed multiple Fortune 500 clients. DMS will be launching its next set of features where it will have a complete end-to-end solution offering Over-the-Top Retailers, Content Owners, MSOs and Start-Ups a suite of services in digital media.
Services:
Brand Strategy
Brand Identity
Messaging
Website Design
Art Direction
Photography
Product Rendering

Brand Idea:
Different is Beautiful