Creating brand extensions for one of fashion's favorite leading-edge designers.
Challenge The lovely and bold Cynthia Rowley wanted to create an extension eyewear brand. Why? Because it would be fun.
Solution With that, we took off sprinting, creating a stand alone brand extension and naming it Rowley Eyewear. We developed the brand identity, website (design and development), plus managed the digital marketing platform with a full back end lab integration. We created ads. Wrote messaging. Did photo shoots. And most importantly, we wear the product (cause it's cool).
Impact A hit. You should check it out. The glasses are dope. They are selling off the charts. They will make you cool.
Services: Brand Strategy Brand Identity Messaging Website Design Art Direction Photography Product Rendering
Brand Idea: Deweezy
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