We help our clients identify and take advantage of marketing opportunities to grow business in creative ways that their competitors either can't find or are not bold enough to execute on.
Defining and aligning these 4 strategies is mission critical to business success.
We start with identifying your short term and long term business goals, competitive threats and opportunites, and define a business strategy that guides your road to success.
Brand strategy is informed by the business strategy. It's goal is to deliver on the promise of the business in all communications and creative executions.
Once the brand strategy is defined, marketing's job is to effectively communicate and deliver the brand idea to your customers, prospects, and employees.
A smart sales team deeply understands the business and has the closest touch with your customer. It's their job to close deals, but also to report all insights at the customer level. The knowledge is integral to all other strategies.
Brand Strategy and Positioning
Discover and articulate your brand idea – creating a competitive market positioning that defines your brand promise and what you stand for. Clearly, simply and distinctively, define how your brand creates desire and meaning for your customers.
With our proven, collaborative methodology, distill your brand's unique attributes, positioning idea, and mission manifesto – all driven by three guiding pillars: big, simple, true. Our approach ultimately helps to answer two essential questions that drive a brand's purpose: What will you do for me? What will you mean to me?
Great branding is not about logos and taglines. It's about compelling storytelling and smart design maturing into trust and loyalty. Together, we craft strategies to make that happen.
Brand Identity and Design
Stand apart visually – not just with your logo, but consistently across every single brand touchpoint and customer experience. Our design-driven approach to identity prioritizes a refined aesthetic, emotional resonance and attention to business goals.
Create a unique and differentiating visual identity that blends type, style, symbol and color to create lasting meaning. Your visual identity is designed to be used effectively across all brand touchpoints, digital and analog.
We use design thinking techniques, workshops, and communication tools to ensure your brand identity creates a coherent expression for all audiences – external and internal.
Naming, Messaging and Brand Voice
A memorable brand name is an asset that can last forever. So is a smart, logical – and scalable – naming system for your entire portfolio of products.
With your strategic positioning in mind, we help develop your brand (and product) names, a messaging architecture that conveys the right things to the right audiences, and a voice that projects an authentic personality.
We work with you to identify the needs and desires of your unique audiences, including the development of psychographic profiles and personas. Then, we craft personalized messaging that precisely fits their needs.
Messaging can be organized into an overall guideline document, or summarized in an easy-to-digest messaging matrix – so communications are coherent across your entire organization.
Brand Marketing and Advertising
Strategic marketing and advertising is a key element to growing your brand. When your brand identity, positioning, and story is in good order marketing and advertising becomes a highly effective task.
We help you find the proper balance between advertising as entertainment and advertising as thought leadership. The situation today is more difficult because people's attention span's are shorter, so creative executions need to be authentic and provide real value.
Digital advertising, specifically, has become incredibly capable by offering compelling data on target markets and consumer profiles, allowing creatives to craft pointed messaging directly to customers.
Interactive and Digital Design
Digital culture is deeply tribal, visually sophisticated, creatively resourceful, inherently curious and playful – and always on. Today's social media is a powerful vehicle for "word of mouth" recommendation and reputation-building. To harness that power, we craft seductive digital content that inspires engagement and makes it easy to share.
More and more, consumers are likely to make some of their biggest decisions based on experiences with the smallest screens. To take advantage of that, you need to transform information into interaction, driving deeper engagement with your brand and hastening the journey from browsing to buying.
Our goal is to create digital brand experiences that reflect the best aspects of human interaction, conveying knowledge, value, and meaning – and inspiring bottom-line action – through strategies that are frictionless, friendly, and eminently trustworthy.
Experiences and Environments
Even in a digital age, the essence of branding is being human. And – even if transactions are completed online – an "in real life" product or service experience can make all the difference in a customer's perception of your brand.
From trade shows to expos to retail pop-ups, our experience designs and environments are always envisioned as customer journeys – intended to surprise and delight our most human impulses via "close encounters" with your brand.
And however they culminate – in a hands-on product demo, a focused human interaction, or a communal celebration of a brand's meaning and purpose – the experience is a failure unless it sparks memories and further conversations down the road.
The emphasis on brand has become paramount as market sectors become more saturated. Building a modern brand that disrupts takes purpose, personality, and sophisticated design.
Have a project? Let's talk.
brand x 154 West 14th Street. New York, NY 10011 E-mail:firstname.lastname@example.org Phone:(646) 854-2112