Verizon

CHALLENGE: As a Telco, Verizon has been in delivery service since its inception. The conglomerate has now launched a Digital Media Services (DMS) company to offer end-to-end solutions for content providers. Our strategy and content teams created a messaging framework that allowed DMS to clearly communicate its value and differentiators to multiple audience segments. SOLUTION: By facilitating multiple internal discovery and discussion sessions with product, sales, marketing and executive teams, our strategy and content team created a rebrand we called ‘Crafting Digital Experiences’. It allows DMS to clearly communicate its value and differentiators to multiple audience segments. IMPACT: Following our messaging and website launch DMS teams closed multiple Fortune 500 clients. DMS will be launching its next set of features where it will have a complete end-to-end solution offering Over-the-Top Retailers, Content Owners, MSOs and Start-Ups a suite of services in digital media.

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