Transforming the world's biggest telecom company into a technology innovator.
Challenge As a Telco, Verizon has been in delivery service since its inception. The conglomerate has now launched a Digital Media Services (DMS) company to offer end-to-end solutions for content providers. Our strategy and content teams created a messaging framework that allowed DMS to clearly communicate its value and differentiators to multiple audience segments.
Solution By facilitating multiple internal discovery and discussion sessions with product, sales, marketing and executive teams, our strategy and content team created a rebrand we called 'Crafting Digital Experiences'. It allows DMS to clearly communicate its value and differentiators to multiple audience segments.
Impact Following our messaging and website launch DMS teams closed multiple Fortune 500 clients. DMS will be launching its next set of features where it will have a complete end-to-end solution offering Over-the-Top Retailers, Content Owners, MSOs and Start-Ups a suite of services in digital media.
Services: Brand Strategy Brand Identity Messaging Website Design Art Direction Photography Product Rendering
Brand Idea: Different is Beautiful
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