Lord & Taylor came to us to brand their monthly sales campaigns with two big words: young and edgy.
We named the program Love At First Site and designed a branded identity to show consumers Lord & Taylor is a little bit of tough and a whole lot of sexy, with a stand alone logo, color palette and messaging executed in print, digital, and motion. This branded campaign kicked ass.
We launched the program with an in-store event that featured a design contest for the Parsons New School for Design students. Then we created an printed inserts for Lucky magazine, along with a fully shop-able microsite, and video spots that included footage from the photo shoot. Right on.