While redesigning Cobalt’s brand identity, our discovery phase revealed that several differentiators set Cobalt apart in their field. They offer motion control and virtual set technologies, which are in-demand on the East Coast, a region where these resources are rare. While most soundstages sell the stage and the equipment, Cobalt does more. They’re a real turnkey solution, which we defined their brand positioning: Soundstage Reimagined. To grow awareness in the Tri-State Area’s production community, our client had the guts to execute on a consistent content marketing program, coached by the brand x team.