Four Eyes
Are Better
Than Two
Case Study // Rowley Eyewear
Creating brand extensions for one of fashion’s favorite leading-edge designers.
Challenge
The lovely and bold Cynthia Rowley wanted to create an extension eyewear brand. Why? Because it would be fun.
Solution
With that, we took off sprinting, creating a stand alone brand extension and naming it Rowley Eyewear. We developed the brand identity, website (design and development), plus managed the digital marketing platform with a full back end lab integration. We created ads. Wrote messaging. Did photo shoots. And most importantly, we wear the product (cause it’s cool).
Impact
A hit. You should check it out. The glasses are dope. They are selling off the charts. They will make you cool.
Services:
Brand Strategy
Brand Identity
Messaging
Website Design
Art Direction
Photography
Product Rendering
