Storyful serves the journalistic community by analyzing conversations and content to verify the authenticity of social media stories in real-time. The company needed to convey what they did—and inspire trust—faster and better, so they came to us.
Founded by a journalist, Storyful separates real stories from propaganda to help news outlets share up-to-the-minute reports people can trust. To inspire that trust right from the start, they needed help transforming their brand from antiquated to world-class.
We redesigned Storyful’s verbal brand identity, with the new brand descriptor, “the world’s social media intelligence and news agency,” and the purpose-driven tagline “Making sense of the world.” For Storyful’s visual identity, we were asked to preserve most of the original logo design, while the rest of the brand was fully attended to. We created a fresh modern color palette, typography, and web design, plus well-defined messaging that communicated quickly and clearly.
News industry feedback has been fantastic, with prospective clients taking the brand more seriously. Salespeople report that the new branding and website are making it easier than ever for them to convey trust and close sales.